The LEGO brick has changed into a worldwide sensation that is all the a part of the cultural textile as Billund, the little area in Denmark where all of it began. But the company’s trend into a market giant was not without the discuss of challenges and challenges. One of those came in 1942 every time a warehouse fireplace consumed most of00 the plaything manufacturer’s address wooden share, leading Ole Kirk Christiansen to make a vital decision.
This individual decided to transfer the company away from wooden toys and toy vehicles, which had been the bread and butter, and move into cheap toys. It will be a major change for the family-owned business, and one that was not in the beginning well received.
A journalist noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that utilized plastic. The first sensitive step was the introduction within the Automatic Binding Bricks that held together to avoid block towers from toppling on kids.
The new Lego bricks did not become the famous toy that we know today until 1949. Right up until then, the interlocking stones were more of a construction gadget than a proper building doll. It was also not till 1958 the fact that the satisfying pressing coupling program started to be a standard characteristic.
Throughout the 1972s, the company ongoing to enlarge in production and market reach. The company added Legoland template parks to the mix and brought in more advanced pieces that were geared toward older people, including the Technic line of bits such as axles, gears, redressers, and universal joints.